Leveraging the widely known reputation of UMass Amherst faculty in data analytics, computer science and the Computational Social Science Initiative (CSSI). This Master’s program is geared primarily for recent college graduates and secondarily for professionals seeking to advance careers.
Students who graduate from this program will be equipped to design research to support evidence-based decision-making, work with large datasets using a range of analysis methods, and communicate their results to general audiences—both visually and in writing.
Degree students will pursue interdisciplinary coursework and learn to:
1. Identify sources of evidence to use in decision-making
2. Work with large datasets
3. Develop reliable and ethical data management practices
4. Interpret and visualize results of analysis
5. Communicate about data and research to a general audience
Only a handful of universities offer similar degrees that specifically go beyond training in core computer programming and data management skills to also train students to collect, analyze and interpret data in order to inform decision-making and communication in the public and private sector.
The program will have a STEM (science, technology, engineering, and math) designation. Graduates of this program will possess advantages seeking careers in marketing analysis, financial analysis, product or project management, demographic analysis, social media analysis, strategic communication, and reputation management.