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ANNOUNCEMENT

Admission started for 2020

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Mr. Promit Basu

Assistant professor

Institute of Design

Area/Specialization

Design

Qualifications

M.Des

Email

promit.basu@jklu.edu.in

MY BIOGraphy

Promit Basu is an interdisciplinary designer based in India. He is a post graduate in literature from Jadavpur University, Kolkata and Post Graduate in design from National institute of Design, Ahmedabad.

He is a winner of several international awards and recognitions, with being one of the first Indian designers to have received REDDOT award for sustainable rural innovation led development in 2017, REDDOT nomination for innovative product design for children 2017 and Reddot nomination for Sustainable lifestyle product design 2018. Promit has been nominated for REDDOT design further in 2020. His innovative hangar designs have been nominated for A Design award, Italy 2018. His works on lifestyle designs in bamboo are in permanent collection of World Bamboo Museum, Damyang Korea. He has a Cannes Film citation for music direction for the independent film, ‘Rang To Che Ne’ in 2016. He has worked with several national and international artists and organizations including eminent sound artist Shalini Agarwal and Asia Files with regards to branding development and with New York based interdisciplinary artist Prune Nourry as a project manager for ‘Holy Rivers’ in 2011.

In India, he has worked as the design lead for Reliance Brands Limited, looking after brand experience across a portfolio of 50+ international brands including Armani, Diesel, Muji, Brooks Brothers and Hamleys to name a few. He also worked as a creative partner with Hotstar, looking after digital branding and communication.

He is a published author, with his graphic narrative published as a part of ‘LONGFORM’ collective, Harper Collins, India

  • Semiotics
  • Branding & Identity
  • Innovation
  • Branding & Identity Design
  • Visual Semiotics
  • REDDOT DESIGN AWARD 2017
  • WBK World Bamboo Korea 2015
  • REDDOT DESIGN Nomination (2017, 2018, 2020)
  • Longform (Harper Collins, 2018)
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