Institute of Design
A Balasubramaniam is one of the early product design graduates of NID, (National Institute of Design, Ahmedabad) having specialized in Industrial design. He is known for his work in both the industrial sector and the crafts sector having done projects with Eicher, Eveready, Usha, Telekonnectors Ltd, Crafts Council, DC Handicrafts and the UNDP.
He has been involved in institution development as well, having headed the Fair-trade division of Oxfam, Great Britain in India; coordinated setting up PRIDE, a design excellence division at NSIC; and led the design team of bamboo design and development projects in the North East for UNDP.
He has been a consultant to the National Innovation Foundation, working with grass-root innovators to develop their innovations into marketable products.
He was a consultant to NIIT Ltd, advising them on their foray into Digital Design programmes. His journey into design education started as a visiting faculty with NIFT Delhi and he went on to teach as visiting faculty and be a jury member in all the major design institutes, including NID Ahmedabad, NID Kurukshetra, NID Vijayawada, NIFT, Indian Institute of Crafts & Design, Jaipur, Kerala State Institute of Design, Pearl Academy, UPES, Dehradun, and School of Planning & Architectures Industrial Design programme.
From 2004 till May 2010, he was involved in setting up the IILM School of Design, Gurgaon and became their Dean in 2007. He has been in the academic board for the Industrial Design Department at SPA, Nirma University and has also been in the advisory panel of Pearl Academy. He has taught Critical thinking at NIFT Delhi, Strategic Design Management at MICA Ahmedabad, Systems Thinking at NID Vijayawada and JKLU and Design thinking at various schools. He is a jury member for â€˜ Design for Changes, a national competition that encourages Design thinking amongst school children.
He is the founder of January Design a consultancy that works mainly with marginal crafts, grass-root innovations and the MSME sectors of the industry. He is the Founding Dean of the Institute of Design at JK Lakshmipat University, Jaipur.
He regularly writes on design issues in Times of India, Economic Times, Business world and other major design publications in India and abroad. He also writes a popular blog called Design Thoughts on India-centric design matters. (http://designdesh.wordpress.com).