Admission started for 2020


The 4 Year Programme in Product Design aims to be both People-Centric and Technology-Led. It will help create a new brand of individualistic Product Designers who enjoy creating with their hands and yet comfortable leveraging new age technology.

They may take up collaborative assignments with the Industry or become a design-led entrepreneur. They would be equipped with contemporary practises and will be at ease with craft products as well as IoT products. Students of Product Design will be exposed to a curriculum that is current and contemporary.

While they would be introduced to new technologies, they would also be equipped to become Systems thinkers whose work would contribute to the economy and sustainable living. Their selection of projects will be from a variety of areas like agricultural products, medical products, products for children and products for the elderly. They will work on improving lifestyle and on digital products that prepare them for the future.

Career Opportunities:

The graduates find jobs in the manufacturing sector, in a variety of industries like automotive, consumer goods, industrial products, appliances etc. They will also be able to focus their work on being excellent innovators. With inputs in Engineering and Entrepreneurship, the design student is prepared to sit firmly in an organisation or start on his own.

Course Structure:

Students of product design are exposed to wholesome experience of exploring materials and study a variety of courses that include Ergonomics, sustainable production techniques, product photography, strategic design management, systems design, social design and more.

Special emphasis is laid on hands on learning where the learning by doing approach is methodically followed. Through design projects, industry exposure in the classroom as well as collaborative and peer learning in makerspaces, students of product design will garner an industry-oriented skill set.

What Makes Us Unique

  • Opportunity to study a semester/year abroad at Edinburgh Napier University, UK.
  • Courses taught by award winning faculty from NIDs and International Institutions.
  • Access to tech-labs, media-labs, makerspaces, studios and incubation center by NITI Aayog.
  • Cross-disciplinary education that includes entrepreneurship, technology, AI and more.
  • Student work is peer-assessed and evaluated by Industry experts.
  • Courses on communication, critical thinking and personal growth for student’s holistic development.
  • A wide range of material exploration workshops for students of product design.
  • Opportunities to work with real time clients on relevant product design projects.
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