The 4 year programme in integrated communication design has a re-imagined curriculum that focuses on the traditional and new age - from motion to typography, writing to graphics, imaging data to analytics to understand impact.
Developed by Industry stalwarts, the programme is poised to produce graduates who are ready and relevant for tomorrow’s needs. The nature of communication design has changed significantly in the information economy. Content production has become primarily digital. The internet has given the power of creating content to one and all and consuming content has become cursory and transient. From analog print magazines to digitally enhanced videos, communication designers need to negotiate different domains. They need to become strategic thinkers, techno mavericks and uber-creative professionals.
The programme will be predominantly hands-on and will follow the ‘learning by doing’ routine. Project based learning prepares the students for a career that will be both inspiring and invigorating. Students will be exposed to all media and related software. Students will work on design assignments that will define the nature of their career options. Students will learn to work on communication projects that are human-centric.
Graduates will apply the principles of Design Thinking in solving the communication problems for the creative industries like advertising, print, web, film and video, new media, tech start-ups as well as designing for the social concerns like health and education of masses.
The discipline at JKLU will include a number of design practices, including graphic design, web design, information design, information architecture, advertising and branding, way finding, social communication, and motion graphics. Project based learning will be the mantra at the Institute of Design.