BBA in Retail Management

Date to remember

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2nd Week of July 2017
CLASSES Commence


The Programme has been designed keeping in view the growing need of industry for management professionals at various levels. It also puts emphasis on developing professionals from the formative years of their career.

There are set processes and functions that dominate the retail industry and when these functions are working smoothly, one can assure a successful functioning of that particular retail outlet.

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Why choose JKLU BBA Programme

  • Contemporary curriculum that bridges the gap between theory and practice.
  • Will make industry ready Managers.
  • Two months Industry internship.
  • Project & Viva
  • Regular current affairs Session
  • Active Participation in seminars, conferences, workshops
  • Guest lectures by Industry experts, Academicians of repute
  • Annual Industrial Visits


  • Curriculum
  • Scholarship

Semester I

  • Foundation of Management
  • Financial  Accounting
  • Introduction to Statistics
  • Developing Language Skills
  • Introduction to Micro Economics
  • Introduction to Social  Psychology
  • Comprehensive Viva
  • Soft Skills I

Semester II

  • Introduction to Costing
  • Essentials of Business Communication
  • Business Mathematics
  • Computer Applications in Business
  • Introduction to Macro  Economics
  • Introduction to Industrial Psychology
  • Comprehensive Viva
  • Soft Skills - II

Semester III

  • Human  Resource Management
  • Management Accounting
  • Business Statistics
  • Introduction to Database System
  • Principles of Marketing  - I
  • Creativity & Innovation
  • Comprehensive Viva
  • Soft Skills - Ill

Semester IV

  • Introduction to Information  Systems
  • Business Finance
  • Research Methods
  • Principles of Marketing  - II
  • Introduction to Indian Economy
  • Principles of Operations
  • Managemet
  • Comprehensive Viva
  • Soft Skills IV

Semester V

  • Culture,  Ethics  and  Values
  • Introduction to Taxation
  • E Business Fundamentals
  • Quality Management
  • Understanding Consumer Behaviour
  • Summer Internship Project
  • Comprehensive Viva

Semester VI

  • Entrepreneurship
  • Indian Financial  Systems
  • Organizational Change
  • Managing Sales & Distribution
  • Foreign  Language
  • Managing Social  Projects
  • Comprehensive Viva

Note: The curriculum for Semester 7, 8, 9 and 10 of this programme will be the same as offered in MBA (Full Time Residential) programme of the University