MBA in Digital Marketing & Web Analytics

Date to remember

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2nd Week of July 2017
CLASSES Commence


Marketing is the curtain-raiser of any business. It is everything that introduces a product or service to the most important people in a business, the customers, and secures a sound relationship with them. With media, especially internet, evolving at a breakneck speed, exhilarating challenges and opportunities are thrown at a Marketing professional of this digital age.

The Digital Marketing curriculum of our programme arms our students exactly to such a business atmosphere equipping them with the strategic and analytical skills required to guide organizations in today’s cybernetic world that is overflowing with data on customers, products, and interactions.

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Why choose JKLU MBA Programme

  • Close relationship with the corporate world in the delivery of the programme.

  • Balance between conceptual framework and industry practices.

  • Case Study method and project work as the main pedagogical tools.

  • Special emphasis on the development of all round personality of students.


  • Curriculum
  • Scholarship

Semester I

  • Principles & Practice of Management
  • Managerial Economics
  • Financial Accounting & Analysis
  • Organisational Behaviour
  • Statistics for Managers
  • Managerial Communication
  • Information Technology for Managers
  • Operations Research
  • Comprehensive Viva
  • Basic Communication Skills-I

Semester II

  • Financial Management
  • Management Information System
  • Business Research Methods
  • Production & Operations Management
  • Cost & Management Accounting
  • Marketing Management
  • Human Resources Management
  • Oral Communication Skills
  • Integration (Case Analysis & Presentation)
  • Comprehensive Viva - I

Semester III

  • Specialization Courses in Digital Marketing

Semester IV

  • Specialization Courses in web analytics

Note : Duration of ESE (End Semester Examination) shall be 3 (Three) hour