Menu
  • Admission Enquiry

MBA in Digital Marketing & Web Analytics

Date to remember

Apply Now
2nd Week of July 2017
CLASSES Commence

Overview

Marketing is the curtain-raiser of any business. It is everything that introduces a product or service to the most important people in a business, the customers, and secures a sound relationship with them. With media, especially internet, evolving at a breakneck speed, exhilarating challenges and opportunities are thrown at a Marketing professional of this digital age.

The Digital Marketing curriculum of our programme arms our students exactly to such a business atmosphere equipping them with the strategic and analytical skills required to guide organizations in today’s cybernetic world that is overflowing with data on customers, products, and interactions.

Why choose JKLU MBA Programme

  • Close relationship with the corporate world in the delivery of the programme.

  • Balance between conceptual framework and industry practices.

  • Case Study method and project work as the main pedagogical tools.

  • Special emphasis on the development of all round personality of students.

 

  • Eligibility
  • Curriculum
  • Admission Process
  • Fee Structure

Eligibility

A three  year bachelor’s degree (10+2+3) or equivalent in any discipline from a recognized University with at least

50%  marks  (45%  for SC/ST  Candidates) or equivalent CGPA. Students appearing in the  final examination of bachelor's degree can  also apply.  The candidates must  have  appeared in CAT, MAT, ATMA, XAT, CMAT, JKLU - MET (JK Lakshmipat University - Management Entrance Exam) or any other national level entrance test.

Selection Criteria

1) First preference shall be given to the candidates having their merit on the basis of score in CAT/MAT/CMAT/XAT/ATMA.
2) Shortlisted candidates will be invited for Group Discussion and Personal interview.
3) Selection of the students depends on the score of the qualifying admission test and performance in the group discussion and personal interview.
4) The  following  weightages are  given  for  each component while  selecting a  student: -  Written  test   -70%, Group Discussion-10%, Personal Interview -20%. Due weightage would be given to students with work experience.
5) Further seats remaining vacant admission shall be made on the basis of merit in qualifying examination considering all subjects.

 

Semester I

  • Principles & Practice of Management
  • Managerial Economics
  • Financial Accounting & Analysis
  • Organisational Behaviour
  • Statistics for Managers
  • Managerial Communication
  • Information Technology for Managers
  • Operations Research
  • Comprehensive Viva
  • Basic Communication Skills-I
 

Semester II

  • Financial Management
  • Management Information System
  • Business Research Methods
  • Production & Operations Management
  • Cost & Management Accounting
  • Marketing Management
  • Human Resources Management
  • Oral Communication Skills
  • Integration (Case Analysis & Presentation)
  • Comprehensive Viva - I
 
 

Semester III

  • Specialization Courses in Digital Marketing

Semester IV

  • Specialization Courses in web analytics

Note : Duration of ESE (End Semester Examination) shall be 3 (Three) hour

Application forms can be submitted through the following process

  • Online application through the  University  website www.jklu.edu.in for which  application fee of Rs.  1000/- is payable. Online Payment can be made through Credit/ Debit card at the time of submission of application.
  • Request for  application form  of  the  Institute should be accompanied with  a demand draft  of  Rs.  1,000/- favouring "JK Lakshmipat University" payable at Jaipur and addressed to:

The Chief Admissions
JK Lakshmipat University,
Near Mahindra SEZ, Mahapura, Ajmer Road, Jaipur - 302 026, (Rajasthan) India

  • The application form can be downloaded from our website and submitted along with a DD of Rs. 1,000/-. Application  form can also be directly obtained by cash or DD from the Institute. One could visit our website for further details. Candidates in the category of Foreign  Nationals/Persons of Indian  Origin/Non  Resident Indians  should enclose a bank  draft  of USD 100 or Rs. 6900/• drawn in favour of JK Lakshmipat University and payable at Jaipur along with the completed application form.

 

MBA in Digital Marketing & Web Analytics

Details

2017-18

2018-19

Total Fees

Tuition Fee

212000

212000

424000

Total Other Fees

38000

46000

84000

Total

250000

258000

508000

Additional Tuition Fees
MBA in Digital Marketing & Web Analytics

50000

50000

100000

#In addition to above, the students are required to pay Rs. 5,000/- toward One Time Deposit for SAP Foundation Course (mandatory)

 

In addition to above, the students are required to pay Rs. 10,000/- toward security deposit, which is refundable.

Hostel  Fee (Non - Ac Room)

45000

Utility Charges (Non AC Room)

1500

Mess  Advance (to be adjusted as per Actuals)

42000

Hostel Fee (AC Room)

50000

Utility Charges Advance (AC Room)
(to be adjusted as per Actuals)
Mess  Advance (to be adjusted as per Actuals)

15000

42000

Transport Fee*

30,000

The above mentioned fee as applicable to citizens of India and SAARC Countries.

* If the students wished to avail the JKLU transport facility from Jaipur to JKLU campus.