Manoj Bhatia

Name : Manoj Bhatia

Area/Specialization : Consumer Behavior, Brand Management and Sales

Qualifications : Ph.D

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  • Overview

Prior to joining JK Lakshmipat University Jaipur as Associate Dean, Institute of Management, Prof (Dr) Manoj Kumar Bhatia was Director Aditya Institute of Management Studies and Research, Mumbai. As Director he was responsible for full time management programs affiliated to Mumbai University. This included MMS program and PGDM approved by AICTE, New Delhi. This appointment followed three years as Director Sanghvi Institute of Management and Science, Indore where he was responsible for MBA program affiliated to Devi Ahilya University Indore and PGDM approved by AICTE, New Delhi. Prior to this Dr Bhatia was Dean and Director of IBS Business School at three different locations namely Indore, Adelaide South Australia and Ahmedabad. He was associated with IBS Business School for more than eight years.

Prior to this Dr Bhatia was Faculty of Marketing with MICA Ahmedabad. This followed three years as Associate Professor of Marketing at ITM Group of Institutions Navi Mumbai. Prior to this he was Faculty of Marketing with Bhopal University for five years.

Dr Bhatia’s research focuses on Consumer Behavior, Sales and Brand Management. He has taught Brand management, Consumer Behavior, Sales Management, Services Marketing, Marketing Management on post graduate, doctoral and executive programs. He has also taught on post graduate programs in Australia.

Prof Bhatia has published a number of research papers and management articles in a range of leading academic journals. In addition to academic and administrative activities, he has carried out consultancy and executive training assignments in Mumbai, Indore and Ahmedabad. He was on the academic board of ICFAI group from 2006 – 2012 and has been member of several national associations in the area of management. He is a graduate in Mechanical Engineering, post graduate and doctorate in Management.

Prior to entering academia Prof Bhatia worked as Sales Engineer for BICC Components Ltd, UK in Mumbai.